Evolve Fishing Partners with Traditions Media

Suffolk, NY - Most innovative tackle is hatched from a simple plan to build a better bait. It usually starts on the water with the discovery of some connection between fish-feeding behavior and forage. Then it's to the garage, basement or lab where sketches and carvings are made, followed by CAD drawings, molds, and prototypes. On-the-water testing reveals further tweaks and, hopefully, in the end a new contender is born.

Consider New York-based EVOLVE Fishing Co., founded in early 2012 by Derek Carr; a smart, diehard angler who has been designing baits for his own use since he was kid, pond hopping small, bass-filled waters.

"From inception, EVOLVE's goal has been to bring extremely high-quality baits to serious anglers. We're aiming for the level of craftsmanship and design in both our softbait lineup, and pending hardbait line, as you'd see in JDM (Japanese Domestic Market) products. We also try and keep production of key product lines domestic, to maintain top quality standards and support our workforce," says Carr.

EVOLVE's dedication to originality and peak performance didn't go unnoticed, either. Traditions Media staffers were already throwing EVOLVE soft plastics with tremendous success long before there were any business discussions.

"First and foremost, before we even consider representing a brand, the team has to be onboard from a product performance standpoint," says Traditions Media president Noel Vick. "The guys said we should talk to them, so we did. And let's just say the relationship quickly evolved."

Although a newcomer to the tackle business, Carr's EVOLVE has already developed a cult following with discerning anglers across the globe. His first bait, the U.S. manufactured VibraGRUB, is a soft plastic that defies categorization. A razor thin tail undulates with the slowest retrieve, creating something that draws no comparison in the tackle world.

The best way to describe it is cuttlefish-like. Suffice to say, the bait's action is unprecedented and transcends species, drawing strikes from bass to walleyes to redfish, panfish and trout. Everywhere there are fish, it catches fish.

But EVOLVE is no one-trick pony. They offer a full complement of soft plastic contenders, including the DarkStar Swimmer, KOMPAK Craw, Mad Mouse, Fluid Worm, as well as the Nervous Walker hollow-body frog.

The brand's evolutionary processes also translate into the soon-to-be-launched Soul5 Tackle Labs subsidiary, which Carr says "aims to bring a new level of hardbait design, engineering, and performance at a $7 price point." Four models are schedule to launch this month, with more baits anticipated in late 2013 and early 2014.

ABOUT EVOLVE Fishing Co.
EVOLVE Fishing Co. Inc is an independent manufacturer of high-quality soft plastic fishing tackle based in Suffolk, NY. Its subsidiary, Soul5 Tackle Labs, manufactures and markets premium hard lures for the freshwater fishing market. EVOLVE Fishing Co. has been serving the fishing tackle retail and wholesale trade since 2012. For more information, visit www.evolvebaits.com or www.soul5tackle.com.

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Bassmaster Elite Series Pro Clark Reehm inks deal with Evolve Fishing

EVOLVE Fishing LLC., manufacturer of cutting edge artificial lures, announces the addition of ELITE Series Angler Clark Reehm to their 2013 Pro Staff. Reehm will play the role of EVOLVE's key product ambassador within the tournament and professional angling community, serving an essential function for the small manufacturer.

Clark with a Rayburn Toad on Darkstar Swimmer

"We've known Clark going on a few years now, and he's always impressed us with his passion for the sport and talents as an angler," noted Derek Carr, EVOLVE Fishing's President. "We're excited to have Clark on board, he is an excellent representative of our young, aggressive brand, and his ability to put fish in the livewell using our product lines will certainly help move EVOLVE forward."

EVOLVE primarily manufactures quality soft plastics, and their VibraGRUB, DarkStar Swimmer, & MadMouse product lines are already common tools in tackle bags across the USA. "I met the guys from EVOLVE at the Classic in Shreveport last year when they were just getting going. Along with some super soft frogs, I saw they were reintroducing one of my favorite swimjig trailers that had been discontinued- their VibraGRUB. They gave me a few packages and we've been talking ever since," said Reehm.

iCAST 2012 saw several new product releases from EVOLVE. Reehm went on to comment, "At iCAST they hooked me up with some of their DarkStar Swimmers and their Mad Mouse. I played around with these baits a lot during the off-season, and can honestly say that they will be playing a role in 7 of the 11 Elite Series and Central Opens that I will be fishing this year. I look forward to working all of their baits, but that little buzzing rat just flat out catches them."

EVOLVE Fishing plans on working with Clark on color introductions and consumer awareness platforms through the 2013 season.

Has Bass Fishing EVOLVE'd?

There are some cool things coming form a company that some of you may have not heard about, but they are cooking up some great baits that you will want to consider!  Check out their website and you can buy their products here.

  Evolve Baits

  Also, check out some of their videos!

Here is the Kompak Craw - great flipping & punching bait!

 Also the unique VibraGrub is a smallmouth killer.

And don't sleep on the new DarkStarr Swimmer as a swimbait or Alabama rig trailer.