Evolve Fishing Partners with Traditions Media

Suffolk, NY - Most innovative tackle is hatched from a simple plan to build a better bait. It usually starts on the water with the discovery of some connection between fish-feeding behavior and forage. Then it's to the garage, basement or lab where sketches and carvings are made, followed by CAD drawings, molds, and prototypes. On-the-water testing reveals further tweaks and, hopefully, in the end a new contender is born.

Consider New York-based EVOLVE Fishing Co., founded in early 2012 by Derek Carr; a smart, diehard angler who has been designing baits for his own use since he was kid, pond hopping small, bass-filled waters.

"From inception, EVOLVE's goal has been to bring extremely high-quality baits to serious anglers. We're aiming for the level of craftsmanship and design in both our softbait lineup, and pending hardbait line, as you'd see in JDM (Japanese Domestic Market) products. We also try and keep production of key product lines domestic, to maintain top quality standards and support our workforce," says Carr.

EVOLVE's dedication to originality and peak performance didn't go unnoticed, either. Traditions Media staffers were already throwing EVOLVE soft plastics with tremendous success long before there were any business discussions.

"First and foremost, before we even consider representing a brand, the team has to be onboard from a product performance standpoint," says Traditions Media president Noel Vick. "The guys said we should talk to them, so we did. And let's just say the relationship quickly evolved."

Although a newcomer to the tackle business, Carr's EVOLVE has already developed a cult following with discerning anglers across the globe. His first bait, the U.S. manufactured VibraGRUB, is a soft plastic that defies categorization. A razor thin tail undulates with the slowest retrieve, creating something that draws no comparison in the tackle world.

The best way to describe it is cuttlefish-like. Suffice to say, the bait's action is unprecedented and transcends species, drawing strikes from bass to walleyes to redfish, panfish and trout. Everywhere there are fish, it catches fish.

But EVOLVE is no one-trick pony. They offer a full complement of soft plastic contenders, including the DarkStar Swimmer, KOMPAK Craw, Mad Mouse, Fluid Worm, as well as the Nervous Walker hollow-body frog.

The brand's evolutionary processes also translate into the soon-to-be-launched Soul5 Tackle Labs subsidiary, which Carr says "aims to bring a new level of hardbait design, engineering, and performance at a $7 price point." Four models are schedule to launch this month, with more baits anticipated in late 2013 and early 2014.

ABOUT EVOLVE Fishing Co.
EVOLVE Fishing Co. Inc is an independent manufacturer of high-quality soft plastic fishing tackle based in Suffolk, NY. Its subsidiary, Soul5 Tackle Labs, manufactures and markets premium hard lures for the freshwater fishing market. EVOLVE Fishing Co. has been serving the fishing tackle retail and wholesale trade since 2012. For more information, visit www.evolvebaits.com or www.soul5tackle.com.

- See more at: http://www.thefishingwire.com/story/298693#sthash.SMhan1MO.dpuf

Sneak Peak New Berkley Havoc Rocket Craw

Photo by Tom Leogrande

Not yer for sale, but Skeet Reese caught most of his fish on a new Berkley Havoc Bait, called the Rocket Craw. You can see it here in this picture in Skeet Reese's hand.

Almost looks like a longer, thinner version of the popular Chigger Craw. I have not heard word on when it will be available, but I am sure we will know much more between now and ICAST which is in July.

Regardless it does appear to be another fish catching profile from the new Havoc line of baits.

What is your favorite Havoc bait?

Havoc Rocket Craw

Reaction Innovations Kinky Beaver

When Reaction Innovations & Andre Moore broke on the scene years ago with the Sweet Beaver, it launched a whole new segment of creature/craw baits. They are now set to release the Kinky Beaver. Based on what I have seen of web images, it looks like a hybrid Crazy Legs Chigger Craw and the original 4.20 Sweet Beaver.

I am sure these will fly off the shelf and be has hard to find as regular beavers in the colors you actually want or need when they come out in next month or two.

The wedge lip on the normal beaver appendages should kick almost like a rage tail and the middle legs should have a tight added wiggle. It should make a bait that not only flips well, but can also be more versatile for Carolina Rigging, Swimming or as a jig trailer.

The Kinky Beaver appear to be same basic size as the original Sweet Beaver and will be available in all the same great colors.

Buy them here!

Slogfest 2010

SlogFest is better then any music festival you attended this summer. You buy fishing tackle and have a chance to win a boat or more fishing tackle!

Anglers love fishing this lure. Even more they love going head to head with line-straining gamefish intent on demolishing it.

For a limited time, turn a love affair with the Slog into prizes in Secret Weapon's $90,000 Slogfest Contest.

Learn how you can win a share of Slogfest prizes including a 2011, 21-foot Ranger Z521 Comanche with 250 HP Evinrude E-TEC HO motor, Wilderness Systems Commander fishing kayaks powered by Torqeedo Ultralight electric motors, Secret Weapon Expedition Packs and $100 fishing tackle gift certificates.

Instructions, contest rules, prize descriptions and an entry form with unique registration number are in every Slog Master Pack and ProPack.

Register and enter to win prizes every week, every month, every quarter, and top it off with the Grand Prize, the 2011 Ranger Z521 Comanche bass boat with 250-HP Evinrude E-TEC High Output motor.

No limit to the number of entries, and each person in the contest can win multiple times.
Want in on this? Let's get started!

This latest addition to Secret Weapon Lures' armory of high-performance, innovative fishing tackle consists of a crankbait head and an assortment of interchangeable soft bodies. Its high-impact ABS plastic crankbait head, fished just by itself, is one of the best wake baits ever produced.

The name SLOG is an acronym derived from the three body shapes: Snake, Lizard and Pollywog - Secret Weapon's name for its tadpole-shaped swimbait. The pliable, super-tough ElaZtech® bodies stretch without breaking, feel real in a fish's jaw, and hold up trip after trip. This lure will earn a prized place in tackle boxes and on fishing lines for years to come.

A SLOG Master Pack from Secret Weapon Lures, including three different heads, nine ElaZtech® bodies, and an instructional DVD, retails for $39.99. It is available through televised commercials and online at http://swlure.com. Single-lure Mini-kits and additional crankbaits and ElaZtech bodies are available, too.

Secret Weapon Lures is a US manufacturer of premium, high-performance spinnerbaits, buzzbaits and terminal tackle. Their lures, conceived and made in America's heartland, daily prove their worth on lakes and rivers across the US and around the world.

Pull the Trigger on some new Bass Baits

Its been too long between entries as usual of late... But these new baits from TriggerX made me sit down and write a quick entry, because I think they look pretty great, I really like the looks of the new Flipping Tube, looks similar to the Yum Vibra King Tube that I really like!!

They got plenty of other cool looking baits, but the creature bait (TriggerX Big Bug) is one of the most other eye catching!!!!

Based on my reading they are laced with all kinds of stuff to entice bass and other game fish to latch on and not let go.

Also they are running a nice little rebate, where you buy 4 packs and get 1 FREE!!!

Rich
RichLindgren.com
Rich's Bassin' Forum

Couple off new Soft Plastic Baits

Here are a couple of newly released soft plastic baits that may give you an edge out bass fishing with your buds or in your next tournament. The fist is the Stike King Coffee Tube which debuted at ICAST, but is just not hitting the shelves. The 2nd is the Yamamoto Flappin Hog, this is a sweet looking flippin' creature style bait.

Strike King Coffee Tubes

Gary Yamamoto Flappin' Hog II
This bait has been the talk of the town since its debut in 2006. The redesigned flaps increase motion and vibration making it even more deadly on bass.

This heavy compact bait has great action when Texas or Carolina rigged. Use it with any jig head or add it to your favorite flippin jig and you have a winning fish catching combination!

Coffee scented tubes and soft plastics are a creative idea, who knows if they work, but that is what I first thought about garlic, and I am a firm believer that Garlic spray and scent is something that fish like.

And how can you go wrong with this funky looking pile of appendages???

If anyone has used either of these, drop a comment and let us know how they work.

HellaBass
RichLindgren.com
Bassin' Blog
Rich's Bass Fishing Forum