Evolve Fishing Partners with Traditions Media

Suffolk, NY - Most innovative tackle is hatched from a simple plan to build a better bait. It usually starts on the water with the discovery of some connection between fish-feeding behavior and forage. Then it's to the garage, basement or lab where sketches and carvings are made, followed by CAD drawings, molds, and prototypes. On-the-water testing reveals further tweaks and, hopefully, in the end a new contender is born.

Consider New York-based EVOLVE Fishing Co., founded in early 2012 by Derek Carr; a smart, diehard angler who has been designing baits for his own use since he was kid, pond hopping small, bass-filled waters.

"From inception, EVOLVE's goal has been to bring extremely high-quality baits to serious anglers. We're aiming for the level of craftsmanship and design in both our softbait lineup, and pending hardbait line, as you'd see in JDM (Japanese Domestic Market) products. We also try and keep production of key product lines domestic, to maintain top quality standards and support our workforce," says Carr.

EVOLVE's dedication to originality and peak performance didn't go unnoticed, either. Traditions Media staffers were already throwing EVOLVE soft plastics with tremendous success long before there were any business discussions.

"First and foremost, before we even consider representing a brand, the team has to be onboard from a product performance standpoint," says Traditions Media president Noel Vick. "The guys said we should talk to them, so we did. And let's just say the relationship quickly evolved."

Although a newcomer to the tackle business, Carr's EVOLVE has already developed a cult following with discerning anglers across the globe. His first bait, the U.S. manufactured VibraGRUB, is a soft plastic that defies categorization. A razor thin tail undulates with the slowest retrieve, creating something that draws no comparison in the tackle world.

The best way to describe it is cuttlefish-like. Suffice to say, the bait's action is unprecedented and transcends species, drawing strikes from bass to walleyes to redfish, panfish and trout. Everywhere there are fish, it catches fish.

But EVOLVE is no one-trick pony. They offer a full complement of soft plastic contenders, including the DarkStar Swimmer, KOMPAK Craw, Mad Mouse, Fluid Worm, as well as the Nervous Walker hollow-body frog.

The brand's evolutionary processes also translate into the soon-to-be-launched Soul5 Tackle Labs subsidiary, which Carr says "aims to bring a new level of hardbait design, engineering, and performance at a $7 price point." Four models are schedule to launch this month, with more baits anticipated in late 2013 and early 2014.

ABOUT EVOLVE Fishing Co.
EVOLVE Fishing Co. Inc is an independent manufacturer of high-quality soft plastic fishing tackle based in Suffolk, NY. Its subsidiary, Soul5 Tackle Labs, manufactures and markets premium hard lures for the freshwater fishing market. EVOLVE Fishing Co. has been serving the fishing tackle retail and wholesale trade since 2012. For more information, visit www.evolvebaits.com or www.soul5tackle.com.

- See more at: http://www.thefishingwire.com/story/298693#sthash.SMhan1MO.dpuf

Bassmaster Elite Series Pro Clark Reehm inks deal with Evolve Fishing

EVOLVE Fishing LLC., manufacturer of cutting edge artificial lures, announces the addition of ELITE Series Angler Clark Reehm to their 2013 Pro Staff. Reehm will play the role of EVOLVE's key product ambassador within the tournament and professional angling community, serving an essential function for the small manufacturer.

Clark with a Rayburn Toad on Darkstar Swimmer

"We've known Clark going on a few years now, and he's always impressed us with his passion for the sport and talents as an angler," noted Derek Carr, EVOLVE Fishing's President. "We're excited to have Clark on board, he is an excellent representative of our young, aggressive brand, and his ability to put fish in the livewell using our product lines will certainly help move EVOLVE forward."

EVOLVE primarily manufactures quality soft plastics, and their VibraGRUB, DarkStar Swimmer, & MadMouse product lines are already common tools in tackle bags across the USA. "I met the guys from EVOLVE at the Classic in Shreveport last year when they were just getting going. Along with some super soft frogs, I saw they were reintroducing one of my favorite swimjig trailers that had been discontinued- their VibraGRUB. They gave me a few packages and we've been talking ever since," said Reehm.

iCAST 2012 saw several new product releases from EVOLVE. Reehm went on to comment, "At iCAST they hooked me up with some of their DarkStar Swimmers and their Mad Mouse. I played around with these baits a lot during the off-season, and can honestly say that they will be playing a role in 7 of the 11 Elite Series and Central Opens that I will be fishing this year. I look forward to working all of their baits, but that little buzzing rat just flat out catches them."

EVOLVE Fishing plans on working with Clark on color introductions and consumer awareness platforms through the 2013 season.

Gambler Bait Blowout!!

If you like Gambler Bait or just need to stock up on some quality soft plastics, check out this great sale on Gambler Baits.

You will find Cane Toads, craws, lizards, stickbaits, worms, swimbaits and much more for just $1.89 a pack!!! It says while supplies last, so these will not be around come spring, so stuff a fisher person's stocking in your life!!

A clear difference?

Is the Secret out on Sercret Lures?
This company is brand new, but they have some good things they are working, probably most notably their new Secret Lures Chubby Frog Series
The colors are designed to produce fish in a wide range of conditions, and the body design of all models aid in hooking those big ones!

On days when the frog bite is "on" they recommend the full color frogs, since they offer the largest profile for the fish to attack. These full color versions also excel in heavy vegetation and stained water, since the fish have more to key in on. On those tougher days when the fish are just nipping at the frog, they recommend any of the CLEAR LEG colors. With these Secret Lures originals, those subtle bites are now directed right at your hook, so you can still put those fish in the boat.


The full body color Chubby Frogs can be fished a variety of ways; not just a topwater lure. They work great Carolina rigged, Texas rigged, and are deadly as a jig trailer.

Clear Leg Option: With this original design, fish focus their attack ON the hook, not behind it. Notice how the tapered body and clear legs give the Chubby a unique baitfish profile, unlike any other frog. It's very productive as an open water lure and triggers explosive strikes around cover. 5" long, 5 per pack.

They also have some great hooks for both Buzz Frogs and Swimbaits!!!

Beef up your Buzz Toad with the new Hack Attack Hook!

Most of you have noticed the growing popularity of buzz frogs and toads like the Zoom Horny Toad, Gambler Cane Toad, Sizmic Toad or many others. The reason is, they flat out catch fishm and big'uns! There are a couple drawbacks:
Frog rolling over
Sometimes poor hook ups
Enough weight for long casts

It looks like Tru-Tungsten & Greg "Hack Attack" Hackney have come up with a hook that solves all those issues - Tru-Tungsten Hack Attack Frog Hook
The Tru-Tungsten “Hack Attack” Frog Hook design helps provide extra casting distance while landing on its belly to prevent weeds from fouling the bait. It also keeps the bait keeled to prevent rolling or rocking of the frog. The unique double hook rigging prevents plastics from pulling down, resulting in fewer missed fish. Enjoy the benefits of more hook-ups and multiple fish without tearing each plastic frog!



You simply squeeze the hooks together, feed thru the nose of your bait. Once thru the nose, let the hooks open an insert those two giant gaffs into the back of the bait. Cast into your favorite grass bed and hold on ;)

The 'Buzz' on frogs & toads for Bass Fishing

In case some of you are not aware, there is a deadly creation out there called the Buzz Frog or Swimming Toad out there and bass are crushing them. Its basically a hybrid baits that takes the allure of a frog and a buzzbait and wraps it into a soft plastic package! From what I can tell, Zoom started it with their Horny Toad and now just about everyone has a spin on it. Check out a sampling below. They work in places regular frogs don't and the hook % is much higher with these ;)


Zoom Ultravibe Horny Toad - This is where it all started

Sizmic Toads - Sizmic made a splash shortly there after, they have some floating & chugging versions as well.

Gambler Cane Toad - This is my personal favorite & I think it has the best sound

Berkley Gulp Bat Wing Frog - Not sure how important scent dispersion of Gulp! is for topwater...





Kicker Fish Xplodin' Toad - never used it, but looks like a solid design



Mann's HardNose Swim Toad - I have heard good things about the durability of this product, more fish per bait



Yum Buzz Frog - This is probably my second favorite one that I have used



V&M Bayou Bull Frog





Wave Worms Tiki-Toad



NetBait Paca Toad - Honestly, this one puzzles me, does not seem like it would create much of a disturbance, maybe for more subtle presentations, I think it would be a great jig trailer...

I think all these will put bass in your boat, I would be interested to hear which are your favorites or if you have comments on the models I have not tried yet. Either way, if you do not have any, you are missing out!

HellaBass
RichLindgren.com
Bassin' Blog
Rich's Bass Fishing Forum

3:16 No Bull Frog

If you watched BassCenter this past week you saw what I am talking about. There is a new top frog in town, the 3:16 No Bull Frog, it is made by 3:16 Lures Company, same people that brought you the Mission Swim Fish. This 7" monster frog is sure to the the attention of the big fish in your favorite lake or pond. Its a soft plastic handpour that you use a 6/o - 8/o work hook. Check out the website for more details.


Dean Rojas and his Bronzeye Frog may need to step aside for awhile....
If anyone has one or used one, let us know what they are like. In doing some research on this new frog, I found a cool site for swimbaits - SwimBaitNation.com!

Be Afraid... VERY AFRAID!

HellaBass
www.richlindgren.com
Bassin' Blog