Like I said, it does not look like much, but then again neither do Senkos or Trick worms and we know they catch the heck out of bass as well. Here is how I use it to catch bass:
In water less then 4ft, I fish it weightless like many people fish senkos around docks, wood and scattered grass. The way I catch most of my fish, is to fish it on a Carolina or Mojo rig. The Carolina Rig is the choice for deeper water and scattered cover. I use the mojo rig in water 5-20ft where around just about any cover from thick weeds to gravel & rocks, its flat deadly!
Give the Ring Fry a chance, you will not be disappointed. Off all the anglers I have introduced this bait to, I don't any have ever complained.