You can find your favorite discontinued baits, fishing lines, reels & gear all in one place. I have bought several Lucky Craft Sammys & Pointers , Daiwa TD Vibrations and other expensive baits for up to 50% off of retail prices. I have been able to average about $8-10 for Lucky Craft baits of eBay. I have a buddy who loves the old fluorescent green Trilene line, but they do not make it anymore. He was able to find several bulk spools for pennies on the dollar on eBay!.
My greatest eBay finds have been some unique Shimano Scorpion reels from Japan. They are ultra high quality, plus they have a uniqueness that is something cool that the rest of your fishing buddies will envy.
It must be noted, that not everything lure or reel for sale will be a great discount, you need to bid smartly and keep at it, eventually you will find a few gems that slip through the cracks. While this can be challenging and time consuming, it can add to the thrill, its kind of like hunting for cool baits online. So go to eBay.com, give it a whirl, all you need is an email to get started and it costs nothing unless you win. Its also a good way to turn some of your old fishing stuff into cash so that you can buy more new stuff.